MY NAME IS COLE
Filming video has always been my passion. I started out at the age of 10 filming me and my friends skate on a cheap cheap $20 Vivitar camera from Walmart. Filming skate videos was my favorite thing to do. Me and the gang would meet up at a local parking lot in my hometown Niceville, Florida and ride the streets all day at the age of 14 from around 10 till dark, especially on hot summer days, and just film whatever we could on my GoPro Hero 3. I would post to YouTube and gain a following locally for my videos.
Creativity is what stands out for me. If it wasn’t for creativity, I wouldn’t be doing what I am doing.
Hesh is a term that comes from 1980’s skateboarding and crossover heavy metal vernacular. When used as an adjective, hesh means cool, courageous, and reckless, which described me and my friends. Skating was what made the word become a part of us. We would constantly say “hesh” to describe everything. The word stuck with me all throughout high school and may it always stick with me. It’s more than just a word to me. It was more of what we called our “family,” our little group. Now, it’s my company name.